East Bay Beach District


East Bay Township secured two federal grants, one from USDA Rural Development and one from Michigan’s Coastal Management Program, to support the development of a cohesive vision for public investments and revitalization of a section of the U.S. 31 corridor (The East Bay Beach District). The 2023 Community Master Plan identifies a series of priorities for this corridor, including improved pedestrian amenities, better access to East Grand Traverse Bay, enhanced tree canopy and preservation of iconic white pines, and redevelopment of vacant and underutilized properties. 

This public visioning process kicked off in April with the launch of a public survey with over 440 respondents. A one-week intensive public input process, called a design charrette, occurred during the month of May. Project leaders met with corridor residents, business owners, employees, and the general public to identify challenges and opportunities to make tangible infrastructure investments and improvements that will make the corridor a more desirable place to live, work, play, and visit. Throughout this summer, residents will have more opportunities to help develop a vision for the U.S. 31 corridor in East Bay Township, branded as the East Bay Beach District with onsite popup events and another community survey. 

The East Bay Beach District initiative also includes quarterly business networking breakfasts with corridor business owners and stakeholders, and a unified branding and marketing effort for the corridor. A project implementation team composed of business owners, corridor residents, and other stakeholders has been meeting monthly to help guide the public engagement process and will continue to work to ensure priority actions are implemented over time. A final report with recommendations based on public feedback received will be presented to the Planning Commission in late summer/early fall with possible adoption by the end of the year. Learn more about this exciting planning effort and sign-up to stay engaged at www.beachdistrictvisioning.org.
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